The Demographic

On this week's release of the Small Business, Big Stories podcast, The Demographic episode, I chat with an incredible creative who is bringing change to the education system. Tomika Long is the founder of Zee Zee's World. She has found a special way to connect parents, children and educators by dissecting current events in an engaging & interactive way through puzzles. Tomika takes me through the inspiration behind her company, where the idea of communicating through puzzles came from & what audience she caters to.

 

To have a demographic and specific niche is of the utmost importance because when you try to capture everyone with your product or service, you really reach no one. When you think of your potential side hustle, ask yourself: who is this serving? Get specific with who this individual is (name, what they do for a living, what they look like, etc). 

 

Tomika has accomplished a lot in the short time she has been operating her business. Throughout the pandemic and the development of her business, she has caught the attention of the masses through interviews on Flow935, partnerships with various school boards and other big projects that she won't be able to share just yet. 

 

So...grab your headphones, a snack, a notebook and a pen and get comfortable as you listen to the wisdom, passion and determination of this amazing, talented woman. Trust me...you're going to love this one!